California-based swimwear brand FrankiesBikinis is launching a limited-edition footwear collection.
The California-based swimwear brand on Thursday will launch a limited-edition footwear collection consisting of four styles. “As Frankies Bikinis has continued to expand into categories outside of swimwear, I’ve learned that our customer is really looking for a full Frankies Bikinis look,” Francesca Aiello, Frankies Bikinis founder and creative director, told WWD.
The four styles are the Juna Terry Slides, the Zori Sandal, the Surf Fin Heel and the LA Girl Platform, ranging in price from $65 to $265. While Aiello said it’s a limited-edition assortment, she plans to grow the footwear category over time with new product. “Footwear has been such a fun new space,” said Aiello, who founded the brand while still in high school. “I really hope that our customers love these styles as much as I do.
Meanwhile, Frankies continues to crank out collaborations. Earlier this month, the brand released a limited-edition collaboration with yoga brand Alo Yoga. In April, Frankies tapped professional tennis player Naomi Osaka for a swimwear collaboration. A month earlier, the brand teamed with actress Hailee Steinfeld for a swimwear and apparel collaboration. Frankies expanded in the beauty category in early 2020. It has also worked with streetwear brand Kith and model Sofia Richie.
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