TikTok's Parent Has a New App: What to Know About Lemon8
TikTok maintains that hasn't happened. And it’s attempting to convince lawmakers it can keep user data safe.Meanwhile, ByteDance is pressing ahead with its expansion plans. Here’s what you need to know about the company’s new app:Lemon8 is a photo-based app that resembles a mixture of Instagram and Pinterest, and is sprinkled with videos that look like the ones posted on TikTok.
Both the Apple and Google Play app stores list its owner as Heliophilia Pte. Ltd., a Singapore-based company that shares the same address as ByteDance and TikTok.Lemon8 was first launched in Asian markets in 2020 and has already made headway in countries like Thailand and Japan, with roughly 7.4 million and 5 million downloads respectively, according to the app analytics company data.ai.
Nicla Bartoli, the vice president of sales at Influencer Marketing Factory, said ByteDance reached out to her company in late February and gave a lengthy presentation about the app and how influencers can use it. She said the agency, which connects brands with influencers, is recommending that influencers try out the app but isn’t doing the same with brands since Lemon8’s user base is still relatively small.
“We’re obviously going to do our best with the Lemon8 app to comply with U.S. law and to make sure we do the right thing here,” said Andersen, who also serves as TikTok's general counsel. “But I think we got a long way to go with that application — it’s pretty much a startup phase.”
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