In this issue of Forbes Daily: - National average gas prices reached a five-month high - ByteDance is pushing a new app: Lemon8 -How Trump’s legal problems are affecting his banking relationships. Read more: by lcs_smythe
of the early 2010s. Gymshark would get its big break in 2013, when they rented a booth at Europe’s largest bodybuilding expo and were inundated by attendees. Soon after, Francis and cofounder Lewis Morgan started handing outon social media, sending Gymshark’s daily sales volume soaring from $450 worth of merchandise a day to $45,000.
Francis then embarked on a guerrilla marketing campaign that relied on paying small amounts to fitness stars with intense online followings, handing outto influencers who would flaunt Gymshark clothes in their videos. By 2018, Gymshark had to leave the garage behind for a new headquarters, and in 2020 was valued at $1.45 billion.Gymshark’s growth far outpaces its behemoth rivals, but it’s a long way from reaching the $47 billion sales that Nike recorded last year, or even Lululemon’s $8 billion.
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