Lemon8 Explained: ByteDance Pushes Brand New App That Blends Instagram And Pinterest And Quickly Climbs The Charts

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Lemon8 Explained: ByteDance Pushes Brand New App That Blends Instagram And Pinterest And Quickly Climbs The Charts
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TikTok parent company ByteDance is pushing new app Lemon8 in the U.S. and U.K., but its sudden popularity has caused some to question whether the hype is genuine or a marketing push to overshadow TikTok’s recent clash with Congress.

Nail inspiration, outfit details, food recipes and workout routines seem to dominate the app. Creators will post a slideshow of nail ideas for any category, like spring inspired nails and minimalistic nails, and include the name of the products used as text on the picture. They do something similar with fashion posts, highlighting where each piece of the outfit is from.

Popular food posts are either videos of the creator making the food, or a slideshow of several meals and the recipe for each in the caption. Workout routines are typically videos also posted on TikTok of workouts for specific body parts, like “tips to grow your glutes,” or “the best back day workout.” Lemon8 videos don’t get much traction, however, with the most popular ones getting a few hundred likes.

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