Kansas set a new sports betting record in January with $302 million wagered, marking a 26% increase from the previous year. Operators also enjoyed a 9.3% hold, resulting in the fourth-highest revenue of $28.2 million. Promotional spending increased to $9.9 million, contributing to an 84% month-over-month jump in adjusted revenue.
The Sunflower State set a new mark with $302 million wagered in January while operators also enjoyed a 9.3% hold to haul in the fourth-highest revenue. Sunflower State January sports betting action increased 26% compared to the first month of 2024, setting a new wagering record. The Kansas Lotterya $301.8 million monthly handle, surpassing Nov. 2024's $291 million previous high. The state's six online sportsbooks and four retail operators produced $28.
Behind a solid run against bettors during the NFL playoffs, profits were also up 35% year-over-year despite January’s 9.3% hold only rising a little over half a point. After deductions, promotions, and carryover, adjusted revenue reached $16.1 million, a 12.7% year-over-year increase. Kansas filled its coffers with $1.6 million, nearly $183,000 more than Jan. 2024. January was a great start to the new year for Kansas sports betting operators after 2024 ended with a 5.8% hold on a.
FanDuel easily held down second with a $96.5 million handle, a 22% month-over-month increase. The online operator also produced $10.4 million from a 10.8% hold. BetMGM remained in third for another month with $25.6 million in wagers while Fanatics Sportsbook generated a $20.6 million handle. Neither sportsbook had a win rate over 7%. Caesars narrowly beat out ESPN BET for fifth place in amount wagered while using an 8.9% hold to make more money than Fanatics. A month after turning a loss, brick-and-mortar sportsbooks got back in the black during January. A 6% hold on an $8.6 million handle led to nearly $530,000 in gross revenue.
Kansas Crossing was the only sportsbook that failed to profit. Hollywood Casino reported the largest handle with $6.2 million wagered in-person. If you choose to make use of any information on this website including online sports betting services from any websites that may be featured on this website, we strongly recommend that you carefully check your local laws before doing so.It is your sole responsibility to understand your local laws and observe them strictly.
SPORTS BETTING KANSAS RECORD REVENUE HOLD
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