Sports betting handle reached an all-time high in 2024 – but the picture wasn't totally rosy for sportsbooks as the public dominated the NFL season.
2024 was a banner year for bettors, sportsbooks, and the governments that tax them, but not every month was a winner. James Bisson breaks down the year that was in sports betting revenue.There will be plenty of fanfare for how well the sports betting industry fared in 2024 – and with good reason, as handle, revenue, and tax income records fell across the country.
It's particularly notable that the summer months saw the greatest year-over-year lift in handle, with increased interest in the WNBA, the Summer Olympics in Paris, and soccer's European Championships likely fueling that growth. As great as it is from a sportsbook revenue perspective to see such strong numbers over the first nine months of 2024, the real story is where the numbers land for October, which was a historically terrific month for the betting public .
Clark and the Fever saw significant betting action throughout the 2024 season, helping boost the state's handle, revenue, and tax take by approximately 20% across the board. Those increases came despite a flat year-over-year hold, which is still better than some states will see as the 2024 numbers fill out.While Clark's WNBA landing spot reaped the benefits of her arrival from a sports betting handle perspective, her collegiate home fared quite well, too.
While the NCAA football season didn't end with a national championship, the Ducks securing the No. 1 ranking for the final two months of the regular season certainly gave bettors and fans plenty of reason to support the team down the stretch. That goes a long way toward explaining whysaw a nearly 25% jump in gross and tax revenue, and a 28% increase in overall handle for the year.The Volunteer State never saw a hold lower than 7.
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