Caesars Sportsbook announced a partnership with Kero Sports to enhance its live betting markets. Kero, a provider of contextual micro sports betting markets, will leverage its technology to elevate Caesars' live betting offerings across major sports leagues. This collaboration aims to provide Caesars customers with more dynamic and engaging betting experiences.
Caesars Sportsbook and Kero Sports reached a partnership Monday to enhance the live sports betting markets on Caesars' sportsbook app.
Kero Sports, a supplier of contextual micro sports betting markets, provides its technologies to more than 150 sportsbook partners worldwide. The company also handles the real-time generation, pricing, trading, and settlements of fast markets across several sports. One aspect that Kero may bring to Caesars is its algorithm that creates personalized markets for the bettor every 15 seconds. move to acquire microbetting provider Simplebet
SPORTS BETTING LIVE BETTING MICRO BETTING KERO SPORTS CAESARS SPORTSBOOK
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