John Boyega announced he is stepping down as a brand ambassador for the British cologne company Jo Malone after he was cut out of the Chinese version of a commercial he originally conceived, direct…
announced he is stepping down as a brand ambassador for the British cologne company Jo Malone after he was cut out of the Chinese version of a commercial he originally conceived, directed and starred in.
Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family.The original commercial, titled “London Gent,” showed Boyega walking around the Peckham neighborhood in London and featured a predominantly Black cast.
Jo Malone issued a public apology to Boyega after reshooting his commercial and recasting him with Chinese actor Liu Haoran in the new version.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
John Boyega Gets Apology From Perfume Brand Jo Malone After Being Cut Out of Chinese CommercialBritish perfume company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceive…
Read more »
John Boyega Stepping Down as Jo Malone Brand AmbassadorJohn Boyega is stepping down as a brand ambassador for the British perfume and candle company Jo Malone after the brand reshot a video he created for the Chinese market
Read more »
John Boyega Drops Jo Malone Ambassador Title After Brand Removes ‘Star Wars’ Actor From China AdJohn Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. “I don’t have time for nonsense. We press on and strong. Stay blessed people,” he wrote…
Read more »
John Boyega Severs Ties With Jo Malone Perfume After Ad ControversyJohn Boyega has severed ties with Jo Malone London perfume after their decision to recast him in an ad that celebrated his 'personal story.'
Read more »
Jo Malone Called Its Decision To Cut John Boyega Out Of A Commercial For China A “Misstep”'While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused.'
Read more »
NBA Star John Wall Flashes Gang Signs On Video, Apologizes'I made a mistake, something I regret.'
Read more »