British perfume company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceive…
“We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said in a statement to The Hollywood Reporter. “John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated.”
“While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” the statement added. “We respect John, and support our partners and fans globally. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”In 2015, Boyega made global headlines when his image on the China release posters of “Star Wars: Episode VII – The Force Awakens” was reduced in size.
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