John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. “I don’t have time for nonsense. We press on and strong. Stay blessed people,” he wrote…
“I don’t have time for nonsense. We press on and strong. Stay blessed people,” he wrote in a Twitter thread explaining his decision.star, who was Jo Malone’s first male global ambassador, exited the campaign after the brand reshot a video he made for a marketing campaign and removed him from the clip., called “The London Gent” aired last year and saw Boyega walking around his childhood neighborhood. It also nods to his Nigerian background.
“Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong,” Boyega’s thread continued. “The film celebrated my personal story – showcasing my hometown, including my friend and featuring my family.”“John is a tremendous artist with great personal vision and direction.
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