Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type…
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called"Type 00."The new car is boxy with sleek lights and large wheels, a notably visual change from the brand's current, sporty cars and SUVs.
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called"Type 00."The vehicle, pronounced"Type Zero Zero," features a minimalistic yet somewhat gaudy design. It is boxy with sleek lights and large wheels, a notably visual change from the brand's current, sporty cars and SUVs.
Critics also noted that the ad did not have a car in the video. The company defended its efforts despite the backlash, saying the"brand relaunch for Jaguar is a bold and imaginative reinvention and as expected it has attracted attention and debate."
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