Instagram is testing hiding 'likes' and some influencers are angry. Industry execs told us how the change will affect their business.
for many social-media influencers and a major part of their online businesses.
Wescott said he believes brands will find alternative ways to measure engagement through looking at things like comments, shares, and Instagram Stories.When deciding which influencers to work with, brands have already stopped just looking for the ones with the most followers, and are instead focusing on those with the highest engagement. They measure this in various ways.
Talent managers Dan Levitt and Taylor Urke said they didn't think this change would affect business because there are other backend metrics that allow influencers to prove engagement, such as commenting or swiping up on Stories. "People that comment or save a post take the time to engage with it more," she said. "Social media users, especially the younger generation, have to realize they are more than the number of likes on a photo."Joe Gagliese, the CEO of the influencer marketing company Viral Nation, said he doesn't think this will change much for marketers.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
College athletes could get big influencer brand deals: marketing execs - Business InsiderA new NCAA rule would allow college athletes to profit from endorsements, which opens doors for influencers deals that are still likely years away.
Read more »
A hidden United benefit will extend your trip for next to nothing - Business InsiderIf you're booking a trip on United miles, this little-known benefit lets you add an extra flight onto your international itinerary for next to nothing
Read more »
Instagram Will Start Hiding ‘Likes’ in the U.S. Next WeekInstagram Will Start Hiding ‘Likes’ In The U.S. Next Week
Read more »
Celebrities and influencers are furious at Instagram's experiment with hiding likes, and some are threatening to stop posting on the appMany celebrities and influencers expressed outrage at the idea of Instagram likes going away, arguing it weakens their leverage over brand deals.
Read more »
Must Read: Instagram's Decision to Hide 'Likes' Is Good for Influencers, Brands Are Beginning to Phase out LeatherPlus, Shane Dawson and Jeffree Star's makeup collaboration is a social media hit.
Read more »
Instagram is about to hide likes for some US users. Here's what to expectInstagram is about to take its biggest step yet toward removing likes from its platform. After months of testing an option to hide likes in select international markets, Instagram is about to do the same for a number of users in the United States.
Read more »