Instagram is about to take its biggest step yet toward removing likes from its platform. After months of testing an option to hide likes in select international markets, Instagram is about to do the same for a number of users in the United States.
After months of testing an option to hide likes in select international markets, Instagram is about to do the same for a number of users in the United States, a key market and the company's home turf. Instagram, which is owned by Facebook , has already been testing hiding likes in seven other countries, including Canada, Ireland and Australia. For years, likes have been central to how celebrities, brands, politicians and everyday users experience Instagram, and Facebook.
The majority felt positively about this move to improve well-being on the app. Instagram is the most detrimental social networking app for young people's mental health, such as negatively impacting body image, according to one study. But other users and psychologists said hiding likes won't fix everything.
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