Celebrities and influencers are furious at Instagram's experiment with hiding likes, and some are threatening to stop posting on the app

Many celebrities and influencers expressed outrage at the idea of Instagram likes going away, arguing it weakens their leverage over brand deals.

Instagram will start testing a feature that hides"like" counts on posts for some US users starting this week. Celebrities and influencers have expressed outrage with the experimental feature, arguing that it weakens their leverage over brand deals and promotions. But a few celebrities, including Kim Kardashian, have praised the decision. The feature has already been piloted in seven countries including Australia, Ireland, and Canada.

Instagram will start testing a feature that hides"like" counts on posts for some US users starting this week. Celebrities and influencers have expressed outrage with the experimental feature, arguing that it weakens their leverage over brand deals and promotions. But a few celebrities, including Kim Kardashian, have praised the decision. The feature has already been piloted in seven countries including Australia, Ireland, and Canada.

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