'Whether it’s conscious or not, the checkerboard print seems to consistently creep up at times when people are going through a very transformative experience, like adolescence, or, say, a global pandemic'
Photo-Illustration: Katherine Plumb of Studio KJP ; Lisa Says Gah model wearing Holiday The Label ; Clare Vivier in Jungmaven shorts. Checkerboard first caught my eye back in March, right at the start of work-from-home orders, while I was scrolling through the sales section of Jungmaven, the California-based hemp-clothing brand. Specifically, a pair of black-and-white checkerboard-print socks — which I decided not to purchase because I just didn’t want to spend $26 on socks — stood out to me.
The checkerboard print, though orderly in form, represents something even more relaxed and carefree to Emma Mulholland, founder and designer of Holiday. And much like leopard print or gingham, anyone can wear it. “It looks really classic. You can wear it really preppy or you can skate in it — it’s for everyone,” Mulholland says.
$26 at Jungmaven Buy Holiday The Label Pyjama Set in Red Check $162 $162 A commitment to the pattern, to be sure, but Hadid herself said the set is very comfortable. $45 at ASOS Buy KJP iPhone Case Lila Black & White $30 $30 A nod to the trend that’s great for mirror selfies. $133 at Farfetch Buy Clare V. Woven Stripe Leather Foldover Clutch $295 A more colorful take on the traditional check.
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