Video generation models are rapidly advancing, but, to be viable, tools for Hollywood productions, still need to improve quality and controllability.
How video generation model development is expanding, with a table examining how leading AI models comparePresent limitations and potential uses of video generation models in Hollywood film and TV productions
Yet as impressive as they already are, video generation models are still rudimentary in how they approximate the real world, a fact that will affect their immediate usability on Hollywood productions. In their current state, video modelsto wholly replace production methods with physical cameras, virtual production or traditional VFX. The copyrightability and commercial distribution of AI video is also in question, with AI-generated outputs at this point tantamount to public domain works.
“For live-action video, there’s still a lot of work to be done to make it controllable in the specific way you want,” said Cristóbal Valenzuela, co-founder and CEO at Runway. “We’re working closely with creatives and artists to get more feedback on how to improve that control. For us, it’s one of the top priorities we’re working on right now.”
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