Google DeepMind’s SynthID can now watermark AI-generated video and text. It’s one of several standards alongside C2PA.
Among Google’s swath of new AI models and tools announced today, the company is also expanding its AI content watermarking and detection technology to work across two new mediums. Google’s DeepMind CEO, Demis Hassabis, took the stage for the first time at the Google I/O developer conference on Tuesday to talk not only about the team’s new AI tools, like the Veo video generator, but also about the new upgraded SynthID watermark imprinting system.
It’s already been used to spread political misinformation, claim someone said something they haven’t, and create nonconsensual sexual content. SynthID was announced last August and started as a tool to imprint AI imagery in a way that humans can’t visually decipher — but can be detected by the system. The approach is different from other aspiring watermarking protocol standards like C2PA, which adds cryptographic metadata to AI-generated content.
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