Hourglass teamed up with past Barneys New York executives to bring the storied retailer back as a limited-edition pop-up in SoHo, New York.
for a limited-time pop-up in SoHo, and has enlisted the famed retailer’s former creative forces to lead the charge. Opening Sept. 6 on Prince Street, the 1,500-square-foot space was designed byThe assortment spans fashion, accessories and beauty, and enlists designers such as Area, Christopher John Rogers, Luar, Peter Do, Who Decides War and Willy Chavarria, among others.Janes’ rationale for bringing it back was her own brand’s 20th anniversary.
Gilhart’s mandate was to reiterate upon Barneys’ previous selection for the 2024 shopper, and designers will be rotated in and out of the space on a weekly basis. “Barneys was always high to low. You had Co-op and you had expensive brands,” Gilhart said. “Then, you had a balance of already established brands, and the ones that are emerging. There was no global boundary, but our assortment ended up with just New York designers.
Those surprises include découpage tables, “instead of just boring merchandise tables,” Doonan said, which feature pages from Jane Austen, Alice Walker and other female writers. There’s also a port-a-potty , and a poodle made out of Hourglass products.x Barneys New York products, which include a co-branded palette, two lipsticks, and a fragrance — Janes’ first.
There will be a range of programming throughout the pop-up’s duration, as well as services. Those include celebrity appearances, guest DJs, industry panels and a menu of Hourglass beauty services.
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