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"Artists are, and forever will be, the lifeblood of our industry," Blumhouse founder and CEO Jason Blum said in a statement, as quoted by. "Innovation and tools that can help those artists better tell their stories is something we are always keen to explore, and we welcomed the chance for some of them to test this cutting-edge technology and give their notes on its pros and cons while it's still in development.
To tease what's to come from this collaboration, Chaganty — best known for the 2018 film "Searching" — created a bite-sized short film that's been promoted by Meta and isCalled "i h8 ai," it's more or less a three-minute advert in which Chaganty uses his memories of being a young, aspiring filmmaker to discuss his ambivalence about AI. "From everything that I have been told, AI is going to hurt my industry," he says at the beginning.
Whatever his reservations, Chaganty turns to Movie Gen to spruce up the "cringe" movies he shot as a kid with better visual effects and locations. "I hate AI," he says by the end. "But with a tool like this? I don't know. Maybe I'd have just dreamed a little bigger.
Some moviegoers have been quick to call out the irony of the partnership. At least two Blumhouse movies to come out in recent years, "M3GAN" and "AFRMany creatives see generative AI as an existential threat. Aside from any philosophical questions about using a machine to churn out "art," the technology was only able to be created by ingesting untold amounts of existing images and writing.
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