Blumhouse Partners With Meta to Test AI-Powered Filmmaking Tool 'Movie Gen'

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Blumhouse Partners With Meta to Test AI-Powered Filmmaking Tool 'Movie Gen'
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Blumhouse Productions has teamed up with Meta to test and provide feedback on 'Movie Gen', Meta's new AI tool designed to democratize filmmaking. Several filmmakers, including director Adam Chaganty, have been brought in to explore the potential of Movie Gen, which aims to help creators generate film scripts and even visual elements.

Hollywood’s inevitable embrace of artificial intelligence continued on Thursday with the announcement of a partnership between Blumhouse and Meta . Meta recently unveiled itsaudio, among other features. The new Blumhouse partnership is part of an ongoing effort to bring in creatives and filmmakers to test the company’s A.I. tools.

These are going to be powerful tools for directors, and it’s important to engage the creative industry in their development to make sure they’re best suited for the job.”Meta’s pitch for Movie Gen is that it will democratize filmmaking by allowing anyone to create, and also to help established filmmakers create their projects faster, easier, and cheaper.

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