Holiday Shoppers Are Looking Out for AI-powered Scams and Deepfakes as More Admit Falling Victim  

A new global holiday shopping study from McAfee Corp. reveals heightened concern from consumers who have seen increased AI-powered scams online.

New consumer survey data from McAfee Corp., the global online protection solution, found that a third of Americans have fallen victim to an online scam during theseason. And with nearly 60 percent of consumers reporting lost money to these scams ,AI-powered tools are being used to create realistic fakes and messages sent through email and text messages.

Notably, McAfee’s research indicates that consumers’ concerns have merit given the amount of messages being received specifically when looking at a surge in unsolicited holiday shopping emails beginning in October. Black Friday emails saw a 495 percent increase from October to early November. And while some consumers do check the authenticity of a message, many do not, leaving them vulnerable to scams.

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