This holiday season, shoppers are focusing on price, value and bargains.
Accenture’s latest read on consumer sentiment revealed some key trends as the holiday shopping season heats up. The firm said in its 18th annual Holiday Shopping Survey that consumers are cautiously optimistic as they plan to spend more than last year while seeking deals. Their focus is on price, value and bargains.
“Despite consumers planning to spend more, retailers will need to cater for a group of ‘deal seekers’ who love a bargain and are driven by promotions, incentives and savings,” the report’s authors said, adding that 68 percent of respondents “rated price and value among the most important factors in deciding what retailer to buy from, and 30 percent said they will shop as and when they are offered promotions or discounts.
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