Google's Kellie Fitzgerald unwraps the mindset of holiday shoppers and gives a sneak peek into their mindset ahead of the spending season.
, took the stage at the WWD Apparel & Retail CEO Summit to discuss the power of resilience amongst shoppers and break down the consumer mindset.every second the tech corporation has had more than 15 percent of never-searched-before daily searches, which Fitzgerald said can be attributed to the evolving impact of culture as new trends, movies and more shape the landscape., for example, continue to be disruptors across social media, making them incredibly powerful.
Fitzgerald said consumer confidence can be boosted by taking into account consumers’ propensity to require category knowledge, information and. Notably, it’s been proven that when shoppers are more competent, it positively impacts a business’ other major metrics.sales to being a predictive 25 percent of this year’s holiday sales,” Fitzgerald said, speaking to the power of consumer confidence.
However, these consumer woes have not changed retail’s enduring strength. Shopping continually follows predictable patterns, with spending picking up duringWhen shoppers are confident at the point of purchase, they are 10 times more likely to be “very satisfied” with their purchase and six times more likely to “definitely buy again” than those who have lower confidence.
“While the trends and types of gifts that we give to children has evolved and changed quite a bit over the years, shopping and gifting around this time of year is cemented into our culture,” said Fitzgerald. “This is a shopping pattern and rhythm that we can feel confident about.” Fitzgerald broke out the holiday consumer mindset into four key categories as deliberate , deal-seeking , determined and devoted . While every consumer may take on a different mindset depending on who they are shopping for, each holds an opportunity for retailers to build confidence with its shoppers.Kamala Harris' Stepdaughter Ella Emhoff Marries Coach's Marbled Knits With Voluminous Plaid Skirt for 2024 CFDA Fashion Awards Red Carpet.
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