A new survey by the National Retail Federation reveals that nearly half of consumers begin their Halloween shopping before October, with spending anticipated to reach $11.6 billion this year.
It’s officially spooky season, and Halloween shopping is on the rise. According to a new survey by the National Retail Federation and conducted by Prosper Insights & Analytics, nealy half of surveyed shoppers begin their holiday shopping before October. This figure is up 10% from just five years ago and compares with just 32% in 2014. The survey asked nearly 8,000 consumers about their Halloween shopping plans earlier this month.
"Interest in early Halloween shopping continues to be dominated by the 25-34 age group, with 56% of shoppers in this group kicking off their shopping before October," Phil Rist, Prosper’s executive vice president of strategy, said. In addition, 72% of consumers said they planned to celebrate Halloween this year, consistent with last year’s record of 73%.
Halloween Shopping Spending Consumers Retail
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