Opera Philadelphia is lowering all tickets to $11 under new general director Anthony Roth Costanzo, establishing a 'pick your price' model aimed at widening the company's audience
Opera Philadelphia is lowering all tickets to $11 under new general director Anthony Roth Costanzo, establishing a "pick your price" model aimed at widening the company's audience.
"This is chapter one of a long-term turnaround story," Costanzo said. "Creating a new place for opera in our current time requires risk. It doesn't require doubling down on safe choices, and that's going to mean that we have to enable failure." "Every dollar you spend over $11 helps to not only support the opera, but support the people who want to come to the opera," Costanzo said. "It will certainly represent a decrease in income from ticket sales. But it will represent an increase in contributed revenue and I believe also in the future in foundation revenue and hopefully corporate revenue."
This season's schedule at the Academy of Music, which has about 1,800 full-view seats, includes three performances of Missy Mazzoli's "The Listeners" beginning with its U.S. premiere on Sept. 25, two performances of Joseph Bologne's "The Anonymous Lover" starting Jan. 31 and four performances of Mozart's "Don Giovanni" opening April 25. The company scrapped its innovative season-opening festival as part of budget cutting.
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