Opera Philadelphia cuts all tickets to $11 in ‘pick your price' model, hoping to widen audience

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Opera Philadelphia cuts all tickets to $11 in ‘pick your price' model, hoping to widen audience
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In an effort to widen its audiance, Opera Philadelphia is lowering tickets to $11 in a 'pick your price' model.

Opera Philadelphia is lowering all tickets to $11 under new general director Anthony Roth Costanzo, establishing a “pick your price” model aimed at widening the company’s audienceOpera Philadelphia is lowering all tickets to $11 under new general director Anthony Roth Costanzo, establishing a “pick your price” model aimed at widening the company’s audience.

Costanzo, a 42-year-old countertenor with an active singing career on the world’s top stages, took over ahead of a 2024-25 season trimmed to 10 performances, down from 30 in 2018-19, the last season before the coronavirus pandemic, and 16 in 2022-23. Tickets for this season originally were priced at $30-$300.“Every dollar you spend over $11 helps to not only support the opera, but support the people who want to come to the opera,” Costanzo said.

This season’s schedule at the Academy of Music, which has about 1,800 full-view seats, includes three performances of Missy Mazzoli’s “The Listeners” beginning with its U.S. premiere on Sept. 25, two performances Joseph Bologne’s “The Anonymous Lover” starting Jan. 31 and four performances of Mozart’s “Don Giovanni” opening April 25. The company scrapped its innovative season-opening festival as part of budget cutting.

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