Salt Lake Tribune coverage of the Utah Utes and the Pac-12.
Utah football players react at Rice Eccles Stadium after being given pickup trucks by the Crimson Collective name, image and likeness organization in Salt Lake City, Wednesday, Oct. 4, 2023.The tricked-up trucks, priced out at 60 grand each, are leases given to athletes as long as they keep their scholarship and play for Utah. If they transfer, they lose the truck, so the reward serves multiple purposes.
Best it is to just deal with it because this is the way it is. Be thrilled for the Utes and hope whatever team you’re passionate about can follow suit. And know that that following will be a challenge for the reason already noted. What other benefits, other than cold-hard cash, would be as appealing to young guys as that? Computers? How many of those does a kid need? Jewelry? Maybe. Trips to Vegas? Barbados? The Amalfi Coast? Perhaps. Houses? It’s been done before. Gulfstream G650s?
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