Salt Lake Tribune coverage of the Utah Utes and the Pac-12.
In the latest escalation of the college athletics arms race, the University of Utah booster group Crimson Collective makes a splash designed to grab national attention and bolster recruiting efforts.
Naturally, the players were ecstatic at the announcement, which was made to them at the stadium by former Utes linebacker Steven “Sly” Sylvester. The dignitaries who spoke at the event — Whittingham, Stevenson, Crimson Collective Board Chair Matt Garff, University of Utah President Taylor Randall, and Athletic Director Mark Harlan — all drew upon one common theme:“I know we can all do more. So my challenge to everyone here and then outside of this room is we all need to lean into NIL. It is,” said Harlan. “… So let it not be said that it’s not a huge priority of this athletic department, and this athletic director.
Whittingham mentioned that events such as the one that happened Wednesday will be huge for recruiting, as the promotion will garner national attention.today: A one-year lease on a 2024 Ram truck for every scholarship player who commits to a service project. Deal came about through Crimson Collective, Garff auto, and FTW360 video platform.But he urged those assembled to ensure it’s not a one-off, that Utah athletics is able to maintain a stockpile in the arms race that’s occurring.
“Yeah, definitely. If I saw, as a [high school] senior coming into college, every scholarship player just got a truck, I mean, I’m not sure if many other programs are doing that,” said defensive end Jonah Elliss. “So it would definitely be a step up for that school.” Offensive tackle Spencer Fano was not as concerned in the moment with the big-picture implications of the announcement, though.
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