From the Seamaster Chrono-Quartz “Montreal 1976” to the new Paris timepiece
This story is from About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up hereFor a watch designer there’s probably worse briefs than coming up with a concept to mark the Olympic Games.There’s certainly plenty to work with.For starters, the Olympic flag is a brightly coloured set of rings which are round like watch dials.Winning Olympians receive medals made from gold, silver or bronze, materials that are also big in watchmaking.
“All our Olympic editions used to be limited editions, to add the angle of rarity. But since Tokyo 2020 we decided to stop that because we always had frustrated customers. ‘No more of these limited watches!’”The Polaris was created 10 years earlier by watch design royalty Gérald Genta and was originally a basic, no-date three-hander.
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