Xia Ding will be based in Shanghai and report directly to Sephora's Asia president, Alia Gogi.
Ding fills the spot left by Maggie Chan, who left the company in January. Gogi served as the interim managing director from January to April.
At Sephora, Ding will be responsible for the company’s “strategic vision, direction and growth” across mainland China and Hong Kong, where Sephora has 350 stores combined.“I am confident that her skills set, knowledge of brick-and-mortar retail, expertise in digital and e-commerce, as well as her proven track record in building and sustaining profitable business will take Sephora Greater China into its next phase of growth and success,” Gogi said of the appointment.
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