Jiang Qiong Er Steps Onto the Milan Design Scene After Shang Xia

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Jiang Qiong Er Steps Onto the Milan Design Scene After Shang Xia
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Artist and designer Jiang Qiong Er has designed a collection for Roche Bobois.

Week was nearly 20 years ago when she showcased her master’s graduation work from decorative arts school ENSAD in Paris. Fast forward to 2024 and a roster of awards later, and the decorated Chinese artist, designer and entrepreneur is back presenting her own collection of. The “Bamboo Mood” collection includes a bamboo-effect screen, cocktail tables, a sofa and a console, together with rugs, cushions and ceramics, which will be open to the public April 15.

In addition to her work as an artist, Qiong Er is perhaps more widely known in the fashion world for creating luxury house , which she cofounded in 2009 with Hermès. Since Exor took a majority stake in the company and she stepped down as its creative director and CEO, she remained on the board and took on a new role as an adviser to Exor on its portfolio of brands, which include Christian Louboutin and Ferrari.

Qiong Er chats with WWD about her latest furniture collaboration, the Chinese design market and vision.I have been familiar with Roche Bobois for 20 years now. This year marking the 20th anniversary of Roche Bobois in China. I have always admired the cultural diversity that Roche Bobois inspires.

I am very happy to see more and more young Chinese people joining this journey. Designers, craftsmen and even clients are embracing it. WWD: How should Italian design brands market themselves in China. Are brands focused on expansion there a household name yet, and if not why?There are indeed a few Italian design brands that are famous in China after around 15 to 20 years of presence. To expand in China today is not only about narrating one’s own story ….It’s more about a conversation, a cultural conversation. I believe that it is even more powerful when we create a dialogue.

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