Parv, the founder of a fashion brand, aims to empower women by designing stylish and protective clothing. She believes that designing for women is important and wants to create clothing that allows women to move freely while looking good. In the future, she plans to create helmets and actual protective gear.
At the end of the day, Parv says the brand is about empowering women, something which no one is in a better position to do so than herself. “The sensibility of me being a woman and designing for women is very important,” she says. “There’s the danger of, maybe if you look too sexy, then you’re appealing to the wrong people. And then if you look modest, you’re a bit more safe because everybody thinks you’re a good girl,” she says knowingly.
“I’m going to have miniskirts this season, but I don’t see that as dangerous. I see that as empowering. I do also size them up so you can wear them on the top of jeans.” In the future, Parv wants to create helmets and actual protective gear – she even cites bulletproof clothing as an aim, although this is probably more of a conceptual desire. For now, though, Parv’s mission is to make women look good while enabling them to move around the city streets freely. “I guess I’m allowing the ability to protect yourself, like, even just running away or cycling faster or running faster. But having real protection is a real aim for the future,” she say
Fashion Brand Empower Women Stylish Protective Clothing Design Move Freely Helmets Gear
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