London Fashion Week A/W 2024: Fashion East to Dunhill

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London Fashion Week A/W 2024: Fashion East to Dunhill
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Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022.

London Fashion Week A/W 2024 heralds the 40th anniversary of the event, which despite earlier iterations, was inaugurated in the early 1980s by British PR maven Lynne Franks . Since, the week has held its unique balance of rising stars – perhaps best represented by fashion incubator Fashion East – and the city’s blockbuster names, from Vivienne Westwood to Burberry .

Here, reporting live from the shows, Wallpaper* fashion features editor Jack Moss rounds up the best of London Fashion Week A/W 2024.For its first runway show since 2020 – and the first collection from newly installed creative director Simon Holloway – Dunhill chose the Duveen Wing of the National Portrait Gallery, a series of rooms inaugurated by King George V and Queen Mary in 1933.

‘ we have always done best,’ concluded Holloway of the collection, which felt like something of a palette cleanser for his tenure ahead. ‘I hope we have re-captured that spirit, one that is at once refined and international,’There was an interesting synchronicity to this season’s Fashion East designers Olly Shinder and Johanna Parv – the latter in her third and final season at the talent incubator – who both provided their own distinct riffs on the nine-to-five wardrobe.

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