Meta is changing the way it labels images and videos edited with AI on Facebook and Instagram. It will now put the “AI Info” tag in a post’s three-dot menu.
Meta is updating how it labels content on Instagram, Facebook, and Threads that have been edited or manipulated using generative AI. In an updated blog post, Meta announced that its “AI Info” tag will appear within a menu in the top-right corner of images and videos edited with AI — instead of directly beneath the user’s name. Users can click on the menu to check if AI information is available and read what may have been adjusted.
This label was introduced in July after Meta’s previous “Made with AI” label was criticized by creators and photographers for incorrectly tagging real photos they had taken. “We will still display the ‘AI info’ label for content we detect was generated by an AI tool and share whether the content is labeled because of industry-shared signals or because someone self-disclosed,” Meta said in the update, adding that the changes will start rolling out next week.
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