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For months, Meta has been testing the waters with cross-posting from Instagram and Facebook to Threads, its social media platform that goes head-to-head with X. Well, the testing phase has officially wrapped up.This new cross-posting feature aligns with Meta's bigger plan to maximize content sharing across its suite of apps. For years, Meta has let users share posts between Instagram and Facebook, making it easier for those active on both platforms to connect.
On Facebook, cross-posting to Threads operates just like it does on Instagram. Users can easily toggle on a new Threads option while composing a post. Look for the Threads logo at the top, right next to choices like “Friends” or “Add an Album,” where you can switch it to “On” or “Off.” The new feature should be available on both Android and iOS.The option to cross-post from Instagram and Facebook to Threads could make it a lot easier for business owners and content creators.
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