Etsy says it will begin testing its first-ever loyalty program in September. The effort is designed to boost the e-commerce site's sluggish sales and draw in occasional shoppers. Brooklyn-based Etsy said Wednesday that select buyers will receive an invitation for the program. The program will be called Etsy Insider.
FILE - The Etsy logo is appears on a mobile credit card reader, on Jan. 6, 2015 in New York. Etsy said on Wednesday, July 31, 2024, it will begin testing its first-ever loyalty program in September, a move designed to boost sluggish sales and draw in infrequent shoppers. Etsy said Wednesday it will begin testing its first-ever loyalty program in September, a move designed to boost the e-commerce site’s sluggish sales and draw in occasional shoppers.
Etsy is launching the program — called Etsy Insider — with the aim of reversing a decline in its gross merchandise sales, a measure of the amount of goods sold over a certain period. During the first three months of this year, Etsy reported merchandise sales on its marketplace were down 5.3% compared to the same period last year. Consolidated sales, which include purchases made by consumers on two other online sites it owns, had declined by 3.7%, following a slight dip last year.
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