Etsy plans to test its first-ever loyalty program as it aims to boost sales

Etsy says it will begin testing its first-ever loyalty program in September.

Discover incredible Insider Deals that will make your life a little bit easierFILE - The Etsy logo is appears on a mobile credit card reader, on Jan. 6, 2015 in New York. Etsy said on Wednesday, July 31, 2024, it will begin testing its first-ever loyalty program in September, a move designed to boost sluggish sales and draw in infrequent shoppers.

Etsy did not disclose how much customers must pay for the new loyalty program. But Moskowitz said the monthly fee will be close to the cost of a latte. She also said the company will decide on whether or not to do a nationwide rollout of the program after seeing what resonates with consumers. The company's stock price has lost nearly 78% of its value since late 2021. In December, it said it would lay off 225 employees, which represented nearly 11% of its workforce.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

wjxt4 /  🏆 246. in US

Technology Lifestyle

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The New York Fashion Week Spring 2025 Schedule Is Out: Here’s What You Need to KnowNew York Fashion Week runs from Friday, September 6th to Wednesday, September 11th.
Read more »

It's not just the Harris campaign—how Etsy sellers are taking advantage of 'Brat summer'The neon green you're seeing everywhere is minting revenue for Etsy sellers who are 'bumpin' that.'
Read more »

Artisanal sex toy businesses might not survive Etsy's new seller policiesCheyenne is Engadget’s weekend editor and covers a little bit of everything. She’s particularly interested in emerging technology and niche gadgets, climate change, space, privacy, and internet culture. She’ll talk your ear off about Tamagotchis if you get her started.
Read more »

Etsy’s New Ad Campaign, Site Policies Aim to ‘Keep Commerce Human’The group's ad campaign elevates artisans, while new platform standards aim to preserve 'the marketplace for original items from real people.”
Read more »

How Etsy bet on talented New Yorkers, not fast fashion— and wonNYNext: How Etsy is betting on New York — and its artists
Read more »

Etsy bans sex-toy sales — and sellers are hot and bothered by it: 'Huge crushing disappointment'Sex sells — but not on Etsy.
Read more »