The neon green you're seeing everywhere is minting revenue for Etsy sellers who are 'bumpin' that.'
Charli XCX in the AELTC’s Parkside Suite in No.1 Court at The Championships in July, 2024 in Wimbledon, England.at the beginning of June with a simple cover: a solid green background with the word "brat" in a basic font.
In addition to shirts, Yang sells a brat flag that also picked up steam, becoming one of her top-selling items. Yang's brat-themed products alone have brought in over $1,200 since she listed her first lime green shirt on June 22Other sellers have benefitted from the brat zeitgeist and accompanying Harris effect, too.
"I think we've sold a couple hundred of those things just for the last few days," Brenna McCaffrey tells CNBC Make It of her Etsy shop's brat-themed items.for a little over a year. They started selling lime green shirts and stickers inspired by the album and the internet's explosive reaction to it just after Biden's announcement.
Their brat-themed, Harris-inspired merchandise quickly became bestsellers after the news. The sister duo has brought in $545 in revenue from their $9"Brat" was the perfect inspiration for McCaffrey who says their store is all about "celebrating the things that we all enjoy together, whether it's a song or a movie or just a vibe, and making it something really fun and personal.
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