The group's ad campaign elevates artisans, while new platform standards aim to preserve 'the marketplace for original items from real people.”
’s latest ad campaign aims to elevate the artisans and craftspeople that populate the online marketplace with handcrafted wares and unique goods.
“Reinforce the importance of our mission to Keep Commerce Human in a world of increasingly commoditized, soulless manufacturing.” In a memo entitled “Protecting and strengthening Etsy’s brand mission,” CEO Josh Silverman elucidated the platform’s new Creativity Standards.
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