The owner of the 'Eskimo Pie' brand has called the term 'derogatory' and now vows to change its name and marketing. 'We are committed to being a part of the solution on racial equality,' a brand rep says
Nelson began selling his “I-Scream bars” before partnering with chocolatier Russell Stover, who renamed the bar “Eskimo Pie” at a time when there was no controversy over the name. In 2009, Seeka Lee Veevee Parsons, an Inuit Canadian traveling in New Zealand, brought attention to the country’s popular candy Eskimo Lolly, calling it racist and inappropriate.
The name change is the latest in a slew of alterations to longtime brand names in the wake of nationwide protests against police brutality and systemic racism. In a statement earlier this week, Quaker Oats announced it wouldand admitted its racial history. The brand was named after the minstrel song “Old Aunt Jemima” and has drawn controversy for its racial insensitivity and stereotyping.
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