NetEase is using a dual strategy of partnering with big name brand owners, as well as investing in gaming studios, to drive its international expansion, the company told CNBC.
Some of that money will likely go toward investments in gaming companies.
"We think minority investments are most beneficial to our portfolio companies at this point. With each minority investment, we offer both the vast resources of NetEase as an established developer and the creative freedom to keep working on whatever they are most passionate about," NetEase told CNBC. The company has already taken stakes in companies such as American software development company Niantic, which makes "Pokemon Go" and Canadian games developer Behaviour Interactive., which has often taken large and sometimes majority ownership of smaller firms.
Analysts said the recent fundraising will give NetEase the money required to carry out this strategy. "I think the recent capital raise in Hong Kong gives NetEase more fire power to start buying stakes in other gaming companies. This has been a recipe for success for larger gaming giant Tencent ... and one that NetEase could replicate," Neil Campling, head of technology, media and telecoms research at London-based Mirabaud Securities, told CNBC.
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