Beginning today, June 18, the luxury brand will simply be known as LaPointe.
The re-brand points to the designer’s vision for growth and product category expansions. The move has been several months in the making — and accelerated during the coronavirus quarantine — to invest further in a direct-to-consumer model with a robust web site overhaul through shopLAPOINTE.com.
“Our mission was to declutter the e-commerce experience to highlight the product and make the shopping experience easy and uncomplicated,” LaPointe added. “This includes features like “Shop-the-Look.” Our customers typically buy head-to-toe monochromatic looks so we wanted to make this easy.” The web site focuses on in-season product and features pre-fall 2020.
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