Quaker Foods has announced it's changing the name and logo of 'Aunt Jemima' — acknowledging the brand's origins rooted in a racist stereotype.
"We recognize Aunt Jemima's origins are based on a racial stereotype," parent company Quaker Foods says, announcing plans to change the brand's logo and name."We recognize Aunt Jemima's origins are based on a racial stereotype," parent company Quaker Foods says, announcing plans to change the brand's logo and name.Aunt Jemima will change its name and logo, acknowledging the brand's origins rooted in a racist stereotype.
Toward the end of 2020, the 130-year-old pancake and syrup brand will remove the image of"Aunt Jemima" from packaging, parent companies Quaker Foods and PepsiCo"We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, chief marketing officer at Quaker Foods North America, said in a statement.
originated as a song of field slaves that was later performed at minstrel shows."Aunt Jemima" was originally portrayed by Nancy Green, who was born into slavery."Aunt Jemima has her roots really in the minstrel era of the 19th century when dancing happy slaves were depicted on the stage, usually by whites in blackface," Patricia Turner, then vice provost of undergraduate studies at U.C.
"Aunt Jemima advertising played on a certain type of nostalgia and a certain type of racial nostalgia, particularly in the first half of the 20th century about how great plantation life was and how great it was to literally have someone like Aunt Jemima who would make the pancakes or whatever for you," Maurice Manring, author ofPepsiCo and Quaker Foods say they"acknowledge the brand has not progressed enough to appropriately reflect the confidence, warmth and dignity that we...
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