“We recognize Aunt Jemima’s origins are based on a racial stereotype," Quaker Oats said, adding that the move is an effort "toward progress on racial equality."
The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that"Aunt Jemima's origins are based on a racial stereotype."
“We recognize Aunt Jemima’s origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.
People on social media called out the brand for continuing to use the image and discussed its racist history, with the topic trending on Twitter. Story continuesIn a 2015 piece for The New York Times, Richardson wrote that the inspiration for the brand's name came from a minstrel song, “Old Aunt Jemima.”
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