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NASHVILLE, Tenn. — Tennessee Gov. Bill Lee on Thursday signed off on legislation designed to protect songwriters, performers and other music industry professionals against the potential dangers of artificial intelligence.
The Volunteer State is just one of three states where name, photographs and likeness are considered a property right rather than a right of publicity. According to the newly signed statute — dubbed the Ensuring Likeness, Voice, and Image Security Act or “ELVIS Act” — vocal likeness will now be added to that list.
Governor Bill Lee speaks during the signing of the ELVIS Act to Protect Voice & Likeness in Age of AI event at Robert’s Western World on March 21, 2024 in Nashville, Tennessee. The Republican governor held the bill signing event at the heart of Nashville’s Lower Broadway inside a packed Robert’s Western World. The beloved honky tonk is often overflowing with tourists eager to listen to traditional country music and snag a fried bologna sandwich.
The death of Presley in 1977 sparked a contentious and lengthy legal battle over the unauthorized use of his name and likeness, as many argued that once a celebrity died, their name and image entered into the public domain.
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