The governor of Tennessee signed the ELVIS Act into law, cementing protections for local artists from AI deep fakes and impersonations.
Tennessee Governor Bill Lee speaks on protecting Americas seniors from the COVID-19 pandemic in the East Room of the White House in Washington, DC on April 30, 2020.deep fakes.
Previously, the Personal Rights Protection Act only banned uses of a person’s name, photograph and likeness “for purpose of advertising,” which would not include the unauthorized use of AI voices for performance purposes. The ELVIS Act does not limit liability based on context, so it would likely bar any unauthorized use, including in a documentary, song or book, among other mediums.
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