In the age of de-influencing, where influencers gain followings by telling people what not to buy, fortesalatifi spoke to the creators getting real about Coachella. ⬇️
Almost everything Stephanie Cardenas, 26, wore to Coachella was thrifted, borrowed, or something she already owned. The vintage Coach bag that was slung over her shoulder was her aunt’s. The flowing white skirt that pulled together her favorite outfit was a gift her mother brought her from Colombia. The one thing she bought – for $8 – was a white belt which she threaded over a black bandeau to wear as a top.
It was Cardenas’s fourth time at the festival. In the years she’s been going, the way she’s thought about fashion has changed. “I had a lot of time to reflect on fashion and overconsumption,” she said. “As a pretty big shopaholic, I had gotten tired of that – and looking around and thinking we were all wearing the same thing.” Cardenas was proud that she only bought one new item for Coachella this year instead of giving into fast-fashion hauls or spending money she didn’t have.
Far from the much-publicized influencer houses, with their amenities and free swag, Kaela Santos, 24, spent weekend one of Coachella car-camping. Santos shared her experience on TIkTok,, with the top comment reading “I [love] that we’re able to finally see the real side of camping at Coachella.” It was Santos’s third year car camping and she was armed with a color-coded spreadsheet detailing who was responsible for bringing which supplies, from duct tape to phone chargers to ramen.
Olivia Trinidad, 20, is headed to Coachella for weekend two and bringing her thrifted outfits with her. She knows people think Coachella is for influencers and celebrities and that’s part of why, like thrifting at Saver’s where she picked up white platform slides for $13 and blue sunglasses for $3.99. Trinidad used to work at a vintage store and after seeing the amount of clothes that ended up in landfills, she leaned toward sustainability in her own choices.
Trinidad and her friends are rave and festival regulars and they love to swap items from their closets and borrow each other’s pieces. Learning how to sew also changed her fashion game, allowing her to amend thrifted pieces, explore her own creativity, and save money. “There’s the pressure to be spending so much money but in reality, you can be smart about it,” she said..” Just look at Trinidad’s $13 thrifted shoes and consider yourself de-influenced.
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