Matts was promoted to the role in June 2025.
less than a year into Matts’ tenure at that level. Now Abbott will be responsible for “shaping, operationalizing, and driving the ever-evolving business into the future, while continuing to oversee the ways in which consumers interact with Hallmark’s widely beloved content, products, and experiences,” according to Hallmark.
Abbott was already the company’s chief brand officer. He now adds ad sales, distribution, and research under his purview, which previously included oversight of programming, creative product development, marketing and PR, licensing and brand partnerships.In his prior role, Abbott launched a Christmas cruise, a Christmas activation near Hallmark headquarters and the new 90-minute live, traveling stage show featuring Hallmark Stars, aptly-titled“Darren is a deeply admired and respected leader with a proven track record of creating moments and opportunities that are uniquely and distinctly Hallmark. From fostering each brand touchpoint to elevating how we work with advertisers, distributors, and all external partners who help us deliver on our brand promise, Darren is uniquely suited to build a future where Hallmark continues to bring joy, positivity, and connection to fans and consumers everywhere,” said Hallmark president & CEO, Mike Perry, to whom Abbott will continue to report. Abbott has been with Hallmark for nearly 30 years, so maybe check the Anniversary section of the aisle as well. Matts had been Hallmark’s chief operating officer at the time of his promotion; he joined the company in 2022 as its chief financial officer.Chris GardnerThe Hollywood Reporter is a part of Penske Media Corporation. © 2026 The Hollywood Reporter, LLC. All Rights Reserved.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Abbott’s attacks on Talarico part of GOP plan to curb midterm lossesFacing political headwinds, Texas Gov. Greg Abbott and national Republicans develop strategies to curb losses in upcoming midterm elections. Abbott is...
Read more »
Abbott-Endorsed SNAP Restrictions Go Into Effect This Week, but Who’s Checking?Milk products, baking ingredients and snacks like chips can still be purchased with SNAP benefits in Texas. Ice cream, too.
Read more »
How to Watch Luke Murray's Boston College Intro Press Conference: Time, TV and StreamMurray replaces former head coach Earl Grant, who was fired after five seasons with the Eagles.
Read more »
Darren Mougey expresses Breece Hall contract hope with Jets roster in 'really good' place before draftMougey hit on a number of topics during an eight-minute session with reporters. From players currently on the roster to players who may be soon, Mougey shared some thoughts.
Read more »
Andy Samberg Rom-Com Replaces Jean Smart With 5-Time Oscar NomineeAndy Samberg's upcoming rom-com has experienced a major change in its cast, with Jean Smart being replaced by a 5-time Oscar nominee.
Read more »
Deputy Darren Almendarez: Opening statements in murder trial for Joshua StewartOpening statements are expected to begin Tuesday in the murder trial against Joshua Stewart for the death of Harris County Deputy Darren Almendarez.
Read more »