D-FW firm creating luxury community near golf, lake activities in Horseshoe Bay area

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D-FW firm creating luxury community near golf, lake activities in Horseshoe Bay area
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Off the shores of Lake Lyndon B. Johnson in Central Texas, a Dallas-Fort Worth real estate company is creating a luxury community with easy access to lake...

Crescent Real Estate s Atten Hill project in Horseshoe Bay is aiming to create a luxury experience for residents with available homesites ranging from $600,000 to over $2 million.Off the shores of Lake Lyndon B.

Johnson in Central Texas, a Dallas-Fort Worth real estate company is creating a luxury community with easy access to lake activities and golf courses.is aiming to build a luxury experience for residents. The real estate firm has a history of working on resort residential products, said Jeff Dyer, senior vice president of investments at Crescent. “This came to us through a unique relationship where we saw the ability to come into an area where there was significant demand for high-end housing … but there was no supply to meet that,” Dyer said. To deliver more high-end homes to the area, Atten Hill broke ground in 2025. The roads and infrastructure of the project are being delivered by the end of April and construction on initial residences begins in June.The 114-acre site south of Lake LBJ has homesites available with prices ranging from $600,000 to over $2 million, according to a Crescent news release. The development has 92 lots and initial residences are expected to be delivered in 2027. Construction is taking place in two phases, with the first phase including 55 homes and the second delivering 37 homes, Dyer said.Atten Hill is a good example of how Crescent thinks about real estate development overall, said Christopher Goff, senior managing director and head of capital formation at Crescent. “We really take a rifle shot approach when we look for locations,” Goff said. “We want areas with real staying power. We look for environments where amenities and experiences really matter and help drive real estate value that you can’t necessarily underwrite in a spreadsheet.” When looking at Atten Hill, the golf club, lake and reinvestment in the community set the area apart, Goff said.The nearby Summit Rock golf course has been expanding its amenities. The Club at Horseshoe Bay has been reinvesting in the site since 2012, including adding the Summit Rock Clubhouse in 2025, according to the news release. Additionally, the Summit Rock Amenity Center is breaking ground in 2026. Atten Hill residents get a prepaid Summit Rock membership with the purchase of a lot. Residents also have exclusive access to the Lakeside Lounge, which sits near Lake LBJ, according to a Atten Hill residents get a prepaid Summit Rock membership with the purchase of a lot. Residents also have exclusive access to the Lakeside Lounge, which sits near Lake Lyndon B. Johnson, according to a brochure of the property.Atten Hill is about 200 miles from both Houston and Dallas, 90 miles from San Antonio and 45 miles from Austin. Atten Hill is also near the Horseshoe Bay Resort Airport for residents who choose to access the area through flights. The majority of people closing on lots so far are from the Houston area, but there are people from all over the state of Texas interested in the area, Dyer said.“The people from Dallas-Fort Worth area, who haven’t been to Horseshoe Bay in 10 years, would be blown away,” Dyer said.Neal Franklin is a real estate writer for the Dallas Morning News. Originally from Tulsa, Oklahoma, he previously worked as a business reporter at the Lincoln Journal Star. He graduated from American University in Washington, D.C., with a degree in Foreign Language and Communication Media with specializations in Journalism and Spanish.Dallas Mayor Eric Johnson says he trusts latest City Hall repair estimates

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