A proposed bill in Connecticut aims to require theaters to list both the start time for ads and the actual movie start time.
A recent bill proposed in the Connecticut state senate aims to address a common frustration among moviegoers: the excessive length of pre-movie advertisements. The proposed legislation would require theaters to prominently display both the start time for advertisements and the actual start time for the feature film. This seemingly simple change stems from a growing awareness that the pre-roll experience has become increasingly burdensome.
Moviegoers often arrive at theaters at the advertised start time only to endure lengthy trailers and commercials before the film actually begins. The bill seeks to empower viewers by providing them with clear information about the film's actual start time, enabling them to optimize their theater experience.The revenue generated by these pre-movie advertisements is substantial, contributing approximately 10 percent to cinema chains' overall earnings. However, the effectiveness of this advertising model is waning in the digital age. With trailers readily available online, the novelty of watching them in theaters has diminished. Furthermore, moviegoers have learned to strategically time their arrivals to avoid the bulk of the pre-film advertising, making the ads less impactful. This raises questions about the sustainability of relying heavily on pre-movie advertising revenue. The proposed Connecticut law could potentially force theaters to reconsider their advertising strategies, potentially leading to shorter pre-roll segments or alternative revenue models.
MOVIETHEATERS ADVERTISING LEGISLATION CONNECTICUT MOVIE START TIMES
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